Wellington Real Estate Takes a Confident New Turn as Elman Avallone Becomes Sole Owner of One Agency Select Realty

ONE AGENCY SELECT REALTY Principal | Elman Avallone

Wellington’s real estate scene is entering a bold new chapter, with Elman Avallone officially taking full ownership of One Agency Select Realty — the innovative agency quietly reshaping how property is sold in the capital.

At just 34, Elman has already built an impressive career grounded in grit, integrity, and fresh thinking. His journey began at 18, when he was told he looked “too young for real estate.”

Days later, with a sharp haircut and steely determination, he returned — and landed the job. He’s never looked back.

“I told them to give me three months, commission only. I’d prove myself,” Elman recalls. “I’ve always believed that genuine connection and hard work are what matter most.”

From those early days to his pivotal role as Compliance Manager, then Company Director, and now full ownership of the agency, Elman’s rise has been marked by persistence and purpose.

He joined forces with founding director Naomi Brooking soon after the agency’s 2015 launch. With Naomi choosing to return her focus to clients and family, Elman is taking the reins — and steering the business into an ambitious new phase.

Changing the Game for Sellers

One Agency Select Realty has made a name for itself by challenging real estate conventions — especially around cost and client care.

“A lot of people don’t realise how expensive it is to sell,” says Elman. “Marketing campaigns, staging, property reports — it can cost thousands before the property even hits the market.”

The agency’s standout solution? A No Costs Upfront model, covering all those expenses and deferring payment until settlement.

“In the past 18 months alone, we’ve deferred nearly $350,000 to help vendors get their homes sold. That’s real impact.”

But it’s not just about money. It’s about trust and transparency.

“At other agencies, your listing might pass through multiple hands.

With us, the agent you meet is the person who takes you through the entire process — from appraisal to sold sign. There’s no middleman, no guesswork, and no diluted service.”

Smart Tech for Smarter Selling

Recognising how fast buyer behaviour is changing, One Agency Select Realty has doubled down on digital.

As Platinum Partners with Trade Me and Homes.co.nz, and with strategic campaigns through OneRoof and NZME, their listings enjoy wide exposure. But it’s their tech-driven tools that really stand out.

“We use a digital offers platform, so buyers can submit offers securely from anywhere — even from a plane with Wi-Fi,” says Elman.

“And for our vendors, an online dashboard gives real-time updates. They’re never left in the dark.”

The result? A streamlined, modern sales process that puts clients in control — and delivers results.

What’s Next?

With sole ownership now confirmed, Elman is already planning the next wave of growth.

“We’re expanding across the region, adding new agents, launching a buyer advocacy service, and moving into commercial leasing and sales.

I’m also building a finance arm to help both buyers and sellers make better decisions, faster.”

But behind the ambition lies a simple motivation.

“I just genuinely love helping people make life-changing moves. Whether it’s a first-home buyer or a downsizer, it never gets old.”

As Elman steps into full leadership, Wellington’s real estate market can expect a smarter, more human, and more accessible experience — driven by someone who’s been proving himself from day one.